there are those who would say the naacp might want to direct their energies toward fighting obesity problems. fighting diabetes or health issues. what side do you guys take on this? >> it's interesting. i'm going to -- she's actually the president of an naacp chapter. that will be interesting there. i'll tell you this. when you stop for a moment and look at it, whether or not you have an opinion on this, whether or not people should be ingesting that, whether or not this is an overreach of government to say that, whatever, let's walk away from that. the ban doesn't actually affect large businesses. like 7-eleven so basically you're saying hey we're putting the rule down but if you're a big corporation, you don't have to deal with this. but you small businesses that actually might -- this was really important, you have to be forced to deal with this. on top of it, there is a certain amount of privilege when you push that down and say that hey listen, you don't need that, okay. let me tell you what to do. don't buy the big, sugary drinks. you might stretch this for the next two weeks in your f